make Better business decisions with deeper insights
Explore human centric services
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Research
With a variety of methods in our back pocket, our goal is to learn what drives human behavior and connect the dots for a holistic view of what people need from your business.
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Marketing
Learning from research insights, market your business by speaking your customers' language, crafting messages that resonate, and building lasting connections that drive engagement and loyalty.
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Design
Design every touchpoint of your business with purpose by creating visually compelling, user-focused experiences that captivate, communicate, and build lasting brand connections.
Using the social sciences to inform business decisions
What makes us unique is our use of the social sciences as the backbone to everything we do.
Rather than focusing solely on business needs, we turn our attention to the human within the “customer”, “consumer”, or “user” label and empathize with them to understand what their needs are and the why behind it all.
FAQs
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As the name implies, it is the study of human society, from higher level triggers of unemployment to why individuals do what they do.
There are 5 major branches of the social sciences: economics, political science, sociology, anthropology, and psychology. Each branch handles a different level of the human and human society that helps us to better understand why we behave the way we do, which can be used to make predictions.
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Regardless of whether or not your business aims for B2B relations or B2C, you are interacting with other people and the end user is a person or a group of people. By utilizing methodologies and insights from he social sciences, better business decisions can be made in terms of marketing, design, and strategy.
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By understanding the person behind the label “consumer”, “customer”, or “user”, we can see a bigger picture of how they interact with various products and services, and understand the why to human behavior regarding those products and services. This, in turn, helps us to know how to improve your business to your customers’ needs and gain an advantage over competition.
